I was looking up the telephone number of my insurance agent today for a friend, and instead I just sent him the link to the site. He commented to me that the site was nicely done. I told him I disagreed, that it was a little heavy handed with the pictures of the horses...I mean, do they insure horses? A quick trip back to the site revealed that they, in fact, do underwrite such bizarre items as "mortality coverage," "stallion infertility," and "personal equine liability."

I can just imagine a conversation:

"My horse broke its leg. Is that covered?"
"No? Okay, does that mean the horse is totaled?"

It does now make sense that I used this company when I had my Mustang.